Web analytics are the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage.
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Having the right analytics tools, will help you understand where you are having success, and where you need to put in more work. The StoresOnline software suite has a comprehensive set of analytics tools that allow you to measure your performance. We offer a rich environment for tracking and trending key performance indicators. Close attention to these tools, allows users to adapt and test audience response. Driving traffic is the first step, but conversion from a visitor to a buyer is where you need to keep your eye on the ball. StoreOnline's eCommerce suite provides the complete and comprehensive metrics package.
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