Bryan Castleman grew up on a farm in western Tennessee and is in business with his dad. His dad wanted to own a business selling shoes. He first tried selling men's and women's shoes, but the business didn't do very well. He then decided to sell boots. He began selling them to the employees of utility companies, such as Comcast and Verizon.

Bryan's dad built a warehouse and an office for the business on their family farm. He started sending out fliers and mailers to potential customers in 1985. He did okay, but his wife still had to work outside the home to make ends meet for their family. In 1994, he created an Internet website, but didn't make any sales and had very little traffic. He removed his website in 1999, and then put it back online in 2001.

Then his son Bryan got involved.

Bryan, then 18 years old, decided that before he went to college, he would try to put up an Internet storefront. In August, 2002, he built a storefront on Yahoo! and made about one sale per week. About that time, he received an invitation for an Internet marketing conference presented by StoresOnline. The invitation promised that those who attended would learn how people make money on the Internet. Bryan attended and became excited again about the Internet's business potential.

Bryan and a friend attended the all-day training workshop in Memphis a week later. They purchased their storefronts after hearing the exciting principles taught by the StoresOnline speakers. After purchasing the storefronts, they went online that night and started to apply what they had learned at the workshop. Bryan published his storefronts as quickly as he could.

One of Bryan's sites-one that sells discounted boots-started getting between two and six orders per day within the first week. Between June and December, Bryan averaged nearly ten orders per day.

Bryan's dad's website, Shoe Shack, went live in August. He and his son began advertising in September. Between September and December of that year, the site had gross sales of $48,000. Since then Bryan and his dad have published two more websites, each site making sales on the first day they were published.

Bryan says, "I wouldn't be where I am now if it weren't for StoresOnline. I was able to go out and buy a car. At my age, that's unheard of!"

For Bryan, the financial impact of owning his own business on the Internet has been very positive. He's been able to go to college and buy things besides his basic needs. Additionally, he has been able to grow his business without borrowing. He is simply using the profits he has already made.

Between August and December, Bryan Castleman's sites sold $120,000 worth of shoes. Of that, Bryan spent about $25,000 for advertising. But other than that and his initial investment in his StoresOnline storefronts, Bryan has very little business expense. He has a very healthy profit margin for his shoes, so between August and December he achieved a net income of approximately $38,000 (annual rate of $65,000). His father pulled down an income of $48,000 (annual rate of $82,000) from his stores during that same time period. Within the first six months of his first storefront being published, Bryan has about 3,000 customers-not bad for a freshman in college!

Visit the Castlemans' Websites at:
www.shoeshackonline.com
www.cycleboots.com
www.discountedboots.com

*Testimonial results are not typical and your individual results will vary. Your success depends on having the right price, product, and marketing efforts.