
Gerald's son Raymond does most of the development for his father's
site. Raymond is pictured here with his mother Karen West. |
Gerald West drove trucks for 30 years near Indiana. Five years ago he
bought his first computer-hoping to open his own expediting company.
Unfortunately, rising fuel costs meant the business never really got
off the ground. The computer sat for three years, rarely being used
except to read an occasional email. Then one day Gerald looked at it
and thought, "I've never owned anything that didn't earn its own
keep. Either that computer is going to start earning me money, or it
is going out by the curb." He immediately began looking for some
sort of computer-based business. He briefly got involved with some self-proclaimed
Internet "Gurus"-but those efforts went nowhere. He then tried
some web-based multi-level marketing companies, but that didn't work
either.
Then his life changed.
Gerald's eyesight had been progressively failing, and on November 12,
2002, Gerald West officially became visually disabled-eventually enduring
seven surgeries. He couldn't drive trucks anymore, and he had to sell
his house to keep his business going. During the months his eyesight
was failing, he saw an advertisement for StoresOnline. He went to the
introductory meeting because it was on Saturday, and as a trucker, he
couldn't get time off to go mid-week.
"[I] Didn't know what to expect out of it. I went for information.
I had no intention of buying any sites. I had no knowledge of what I
could or couldn't do," he says flatly. "If you want to talk
about 'PC Illiterate' I could write a book about how stupid I really
am. There isn't anybody any dumber than me when it comes to computers."
Gerald has learned a lot about computers over the last year.
After the Internet preview meeting, Gerald decided to go to the full-day
workshop out of sheer curiosity. "The whole thing was about education,"
he says. He was in search of knowledge. While driving trucks for three
years he had listened to news reports that talked about the rise in
Internet.
At the end of the workshop training day, Gerald and his wife decided
it was their time to try and better their futures by launching a new
Internet enterprise. Trucking was literally killing him. He and his
wife were both 60 years old and beginning to have some health problems.
They bought the Internet sites because they knew they couldn't keep
doing what they had been doing.
"We were trying to prolong our lives by doing something else,"
he explains matter-of-factly. Gerald knew the potential of the Internet
from what he himself had heard on news reports. He worked with 164 people
in his company-all who dreamed of striking out on their own some day.
Proudly, Gerald proclaims, "Everyone I worked with kept talking
about doing it, and talking about doing it, and talking about doing
it. So I went out and did it. And they are still talking."
He and his wife bought six websites that day.
Gerald's wife wanted their first site to sell beeswax candles. They
investigated that possibility, but had a difference with their potential
supplier of products. So instead, they began looking at a wholesale
dropshipping list. Eventually they found the supplier they wanted, and
their first site, KozyKomfortbyKaren, now sells quilts, linens, and
health items. Within ten days after they published the site, they had
two orders. Gerald and Karen's son is their "web master."
Together, they have designed a unique and impressive site. Since May
2003, they have been getting phone calls from total strangers who put
this site on a "world class basis."
The first year, Gerald grossed $17,000 in sales from his first website.
And although he is satisfied with what he did on sites last year, he
is thinking bigger. He is currently updating his site to encourage international
sales. One of the first sales he made was to a person in Sweden. He
is also modifying his business plan to do the same thing his distributor
is doing-building an affiliate program. Gerald predicts a day when a
network of affiliated sites will sell the products he supplies to them
from his KozyKomfortbyKaren site.
But he didn't stop with just his first site.
Gerald and Karen have another website published and are working on
publishing another two. He has already stumbled across items that were
hotly in demand on his second site. He is modifying that site to specialize
in those items. "And," he adds mysteriously, "we are
very excited about another idea that we will probably save for our last
site."
Clearly, his Internet businesses are still in their infancy stages.
He predicts that their main site will probably sell $6,000-7,000 of
product per month for the rest of year. He loves using the training
that StoresOnline provided in that first Workshop to drive traffic to
his sites.
"We are very, very optimistic," Gerald says. " I know
within two years, there is no reason our first website should not be
selling $250,000 per year." He wants to turn all of his websites
over to his kids within 2 years and have time to enjoy his retirement
years with his wife.
So far, Gerald and Karen are not pulling any money out of the business.
They are reinvesting everything and are planning big! "The business
world has changed so much in the last 20 years," Gerald says wryly.
"But I fell back on the knowledge and experience I had and made
it work. And I incorporated some of the new technology, too!"
In the future, Gerald wants to help extended family with his Internet
sites. "I've just tried to keep an open mind. And I do what I can
with what I've got."
Visit the Wests' Website at www.kozykomfortbykaren.com
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