Peter Erickson of Massachusetts started in the industrial and safety supply business 26 years ago. He, along with his wife Gina and a few other family members, built the business from the ground up, learning about all of the product lines and key players in the industry as they went. After 18 years in the business, he sold this business to another company to pursue other ventures.

Peter had always wanted to go full-time into commercial software and business development. He became a lead developer and director of Information Technology for a few different companies, one being a major player in the finfancial fulfillment and travel marketing arena. He later left this company as the .Net boom, combined with the downturn in the financial and travel business after 9-11, caused him to lay off 80 percent of his staff.

At this point, Peter combined both of his strong suits-industrial and safety supplies with Internet marketing and web development. He knew that building his own site would take much too long and that time was better spent marketing and setting up a chain of suppliers. As luck would have it, he came across a very timely email, which normally would have gone into the trash bin, from StoresOnline.

The email advised Peter of a seminar to be hosted in a few weeks that also came with a free lunch. He and his partner, Gina, both went to the seminar with an open mind and a great deal of prior knowledge stemming from his past experiences. Peter had been building portal sites as well as e-commerce sites from the ground up for other clients, but knew that, in order to make this fly, more attention had to be paid to the marketing of the site(s) as well as the time spent developing and nurturing new vendors. The first seminar, or sales presentation, provided enough impetus for Peter and his wife to take the next step and join the training session that was to be provided by StoresOnline.

The seminar provided enough information to get his sites up and running very quickly. It showed him how to get sales from the very first day of publishing each site and how to maintain sales after that. The question of whether to buy a pre-built and tested product or build a site and spent several months debugging and massaging it for optimization was solved within moments of the seminars.

Peter attended the StoresOnline workshop in July 2003. Less than 10 days later his first site was published, with his second site not far behind.

"We generated sales the very first day with some of the tricks taught in the seminar," Peter says. "Since then, all we do is add new product, update content, pricing, and take sales calls."

Nine months passed, and Peter published four stores.

His first store to be published, All Work Gloves, is currently generating enough new and repeat business to replace his previous job. Peter's day starts very early because sales come from the Canadian outer islands and oil rigs and end as the sun sets over the California coast.

Peter's other sites are all centered on the same product line, but broken into very small components to become very content focused. He sells first aid supplies and kits, safety glasses, ear protection, hard hats, rain suits and boots, and more. Peter has tried other site ideas using one of his stores as a test marketing area. If the site doesn't fly in 20 days, he erases the content, removes the PPCs, and moves onto the next idea until a winner is born.

Just months after attending the StoresOnline preview and workshop, Peter Erickson no longer works a "regular job." His websites are his job, his financial future, and his future retirement income.

"This is all I do," he says. Of course, with the phones ringing pretty much 24-7, who would have any time for anything else.

"We went down to the office on Thanksgiving Day after we finished eating, and lo and behold, I had several sales while we all ate dinner."

Visit Peter Erickson's Store Online at www.allworkgloves.com

*Testimonial results are not typical and your individual results will vary. Your success depends on having the right price, product, and marketing efforts.