"While looking to start a business with low operating overhead, Dave Nyswonger of Portland TN found a solution in e-commerce.

In July 2002 Dave was distributing satellites, cell phones, pagers, etc., through a brick and mortar store in Tennessee. However, he was looking for another business that was not as labor intensive as his current company. So when he received an invitation to a StoresOnline preview presenting Internet marketing strategies, he went.

After attending the preview and the following all-day workshop, Dave was impressed with the prospect of starting an Internet retail store.

It "looked like a good opportunity with the Internet growing," Dave says. "I didn't know what I was going to sell when in went into the seminar, [but] I got to thinking about it and I said, I could sell [Leupold] scopes." So, Dave went ahead and bought six Storefronts and began working immediately.

"One of the key things I learned at the seminar [is] misspelled words. I learned a lot from that technique. Having a German last name misspelled all of my life, I wondered how a country boy would spell 'Leupold.' I [used] the reverse search tool, and it turned out 35 percent of the time [Leupold] is misspelled."

Dave quickly bought the misspelled domain name, www.LeopoldScopes.com and has ranked numbers1 and 2 in Google for the past year and a half.

Dave originally thought his scopes would be sold primarily to average hunters, yet professionals and even the U.S. military have placed orders through his site. "You get in this thinking you're doing something; I was just thinking of hunting, and then found out there's a bigger and broader picture about the product that I sell."

His new and second site, Pfluegerreel.com, is devoted to a line of fishing reels.

"Using the techniques I learned at the seminars helped get my site from Friday [the day it went live] to a Tuesday with a hit," Dave says.

Getting both sites up and running had its challenges for Dave.

"I bit off more than I could chew on the first site, but after a while [I got] more comfortable with what [I was] doing, with the product, and [building the site] became a lot quicker."

The printable tutorials also helped Dave.

I'd "pick it up, go back, go forth, highlight it, read it a couple of times, and then it got real easy," he says. "The first thing you want to do is print out the tutorials and then it won't seem so overwhelming."

Dave also recalls how he dealt with his frustrations.

"It's a new learning experience. I put my grandfather's picture up in front of my computer and every time I'd get frustrated, I'd look up at my granddad with a cowboy hat and say 'Okay, I know I can get on this horse and ride it.' So I get back on it and ride it again until I figure it out."

He also received help from the StoresOnline Customer Support team, a service he describes favorably.

"You can get right through and talk to the people. You may have to wait on hold for a minute, but not near as long as you do with a lot of other companies. You get there and they can answer your question."

As for financing his six storefronts, Dave quickly paid them off. Being the owner of a brick and mortar store, Dave realizes it is hard to pay off the initial capital required to start a new business.

"There aren't many businesses you can pay off in a five year period, much less a two year period."

Visit Dave's two sites at http://www.leopoldscopes.com, and http://www.pfluegerreel.com

*Testimonial results are not typical and your individual results will vary. Your success depends on having the right price, product, and marketing efforts.