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Tourism, Travel and Leisure
  Reinhard Hohler
Column  Updates
November 4' 2010

International tourist numbers to Indonesia are growing
     Indonesia is the world’s largest archipelago with a population of more than 230 million people. Its natural beauty and cultural wealth spread within its 17,508 islands hold limitless appeal and is a heaven for international tourists. Looking at results for the first seven months of 2010, remarkable growth rates were achieved in markets such as Australia, Middle East and China, but Indonesia’s biggest incoming markets remain Singapore and Malaysia. Altogether, the country is looking to get 7 million international tourists this year.

During the official press conference at IT&CMA 2010 event in Bangkok , Mr. Sapta Nirwandar, Director General for Marketing, Ministry of Culture & Tourism, revealed that there is a “Visit Year” fever not ready to recede over the coming years. Thus, not only the island of Batam has launched its Visit Year 2010, but also the island group of Bangka Belitung. On Borneo Island, both provinces of South Kalimantan and West Kalimantan are organizing a Visit Year to attract more travelers. Already in planning for 2011 are a “Visit Central Java” and “Visit Year of Makassar” in South Sulawesi followed by a “Visit Year of Lombok-Sumbawa” in 2012.

Interesting to note is that the Ministry of Culture & Tourism has turned 2010 into a “Visit Museum Year” by hoping to make these places of knowledge and culture more attractive to international tourists. Certainly, one of the most interesting museums in Indonesia is the National Museum in Jakarta with its outstanding art collection.

Other important museums in Jakarta are located around Fatahillah Square such as the Museum of History, the Wayang Puppets Museum or the Maritime Museum. Also, there is the Komodo Museum located at Taman Mini Indonesia Indah, Indonesia’s cultural theme park near the capital.

Across the islands, other interesting museums not to be missed are Le Mayeur Museum in Ubud and the National Museum in Denpasar in Bali, the Batik Museum in Yogjakarta, Botanical Museum in Bogor Botanical Garden, as well as the Peranakan Museum in Medan on Sumatra Island. The Fort Rotterdam Museum in Makassar on Sulawesi Island owns a priceless collection of porcelain ware.

For further information, please go to:

The annual Tourism Indonesia Mart & Expo (TIME) was successfully held in Lombok on October 12-15, 2010 and offered delegates Indonesia under one roof.

The event featured most of Indonesia’s tourist attractions and is the best and most effective means for buyers from all over the world to experience and understand the ultimate diversity of Indonesia, which is home to some 480 ethnic groups that live harmoniously together. Next year, TIME will be in Manado, North Sulawesi.

To maximize its huge tourism potential, Indonesia has continuously upgraded the tourist, transportation and telecommunication infrastructures and facilities. Especially in all MICE destinations, meeting and exhibition venues as well as accommodation facilities and services rank as one of the best in the world. These MICE destinations offer maximum prime space, latest technology and manpower support. With the setting up of the government body of an ambitious MICE Directorate in 2007, meetings and incentives players worldwide can also look forward to a government that is pro-active in supporting MICE events. The top 10 MICE destinations are:

1.. Jakarta: The dynamic capital has a total of 920,327 square meters of meeting and exhibition space, huge shopping malls, 32,552 hotel rooms and 2,011 restaurants. The city has a population of 9 million people and is well known for its historical places, cultural heritage, and vibrant nightlife.

2.. Bali: The magical island is one of the most exotic and diverse destinations in the world with an impressive range of international standard meeting facilities. Bali has 53,000 hotel rooms and a variation of conference venues, such as in Nusa Dua, Kuta or Sanur.

3.. Yogjakarta: As a city of tradition and culture, Yogjakarta is re-known for its traditional and modern arts. Today, the friendliness of the people and its brilliant cultural and natural attractions, just to name the Sultan’s palace, Buddhist and Hindu monuments, create an inspiring environment for meetings, incentives, conventions and exhibitions.

4.. Surakarta (better known as Solo): The place is home of many classic sites and is located close to the famous Prambanan temples. Mountain volcanoes decorate the city panorama and tourists can enjoy some colorful festivals all year round.

5.. Surabaya: The industrial city has all the MICE facilities needed plus an extra Javanese touch. All top hotels can handle big events and have experienced multi-skilled and multi-lingual staff to ensure everything runs well.

6.. Medan: Considering its importance as an administrative and financial center in the north of Sumatra, not to mention the nearby scenic Lake Toba, Medan equips itself with modern convention facilities, infrastructure and international standard accommodation in a bid to attract MICE visitors.

g.. Padang & Bukittingi: West Sumatra is one of the most beautiful areas of Indonesia. Due to its scenic wealth and rich cultural heritage and a combination of idyllic surroundings and growing facilities and infrastructure, Padang & Bukittingi are becoming the perfect locations for both leisure and business trips as well as an attractive MICE destination.

h.. Batam: Given its strategic location near to Singapore and rich natural beauty, the island is also transforming itself into as sophisticated recreation ground for international tourists. Batam now turns its attention to improving its infrastructure, convention facilities and supporting services to become Indonesia’s next attractive MICE destination.

i.. Makassar: As an important and busy port town in South Sulawesi, Makassar is well versed with the art of welcoming visitors. Moreover, enjoying rapid physical developments in terms of infrastructure and facilities, Makassar is now more than ready to take on the role as a MICE destination and has a lot to offer to international tourists.

j.. Manado: As the provincial capital of North Sulawesi, Manado is a bustling picture-perfect seaside city with its glimpses of emerald hills and the azure blue ocean. With a new international standard convention facility built in 2009, Manado will become very quickly the new MICE destination in Indonesia.

For further information, please contact Media Travel Consultant Reinhard Hohler by e-mail:

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November 4, 2010
International tourist numbers to Indonesia are growing
Indonesia is the world’s largest archipelago with a population of more than 230 million people.  More

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