We have added the Search Engine Optimization (SEO) Research Tool.
This tool is directly integrated with each PRO account and allows you to analyze your site, one page at a time. On the Pages menu, select a page and then click the Analyze button. Alternatively, you can edit a page and utilize the Analyze button found on each of the edit pages. There is also an Analyze button on the Preview toolbar that is shown when you are previewing your site.
The SEO includes the following Tools:
| Keyword Tool | The Keyword Cloud Tool displays the keywords on the page that will have the most relevancy in the search engine rankings. Keywords with a higher weight appear in larger, bolder letters, helping you direct your reverse searches and site development. |
| Alexa | Alexa is a web navigation program that keeps detailed records of its Internet traffic. Alexa assigns each site a popularity ranking based on the number of visits. Clicking on the Alexa tool will bring up your Alexa profile, with information about the Title, Meta Description, Keywords, Traffic Rank, and owner and contact information. |
| Google Traffic | Google offers a program called a pay-per-click ad campaign. When you sign up for a campaign, Google will post your advertisement in the space on the right and top of the screen whenever someone searches for a keyword. Google then charges a fixed amount whenever a customer clicks on your link. Many factors influence the cost of a campaign, including the positioning of your ad, the quality of the ad, and how successful your ad has been in the past. |
| Google Trends | The Google Trends tool displays two timeline graphs. The Search Volume graph tracks how many searches were done on a keyword in the past year, and the News Reference Volume graph shows the keyword’s prominence in the news. Google Trends also selects six representative News Reports involving your keyword(s) and displays them on the timeline graphs above. |
| Keyword Distribution | The Keyword Distribution Tool provides statistics for your site’s keywords, listing single keywords, double keyword phrases, and triple keyword phrases. This tool searches several different locations on your site, counts the number of keywords, and uses those numbers to calculate the relevancy of a keyword or keyword phrase. The tool displays keywords with the most relevant keyword at the top of the page. |
| StoresOnline Reverse Search | The StoresOnline Reverse Search tool provides you with information about popular search queries involving your keywords from a sampling of five different search engines. Reverse Search calculates its results by averaging the searches from the past 12 months that include that term and then dividing that figure by 12, giving you an approximate monthly result for each phrase. |
| Ask Links Search | The Links Search tool reports the number of pages that link to your URL. The Ask tool will report the pages and links from Ask.com. The Number of Pages statistic shows how many pages Ask has indexed from your website. The Number of Links statistic lists the total number of links from other sites to your site. |
| Delicious Link Search | The Links Search tool reports the number of pages that link to your URL Del.icio.us is a public book marking site where users share their browser bookmarks. The Delicious tool shows how many links from these bookmarked sites return to your website. |
| Google Link Search | The Links Search tool reports the number of pages that link to your URL. The Google tool will report the pages and links from Google.com. The Number of Pages statistic shows how many pages Google has indexed from your website. The Number of Links statistic lists the total number of links from other sites to your site. |
| MSN Link Search | The Links Search tool reports the number of pages that link to your URL. The MSN tool will report the pages and links from MSN.com. The Number of Pages statistic shows how many pages MSN has indexed from your website. The Number of Links statistic lists the total number of links from other sites to your site. |
| Submit Link Search | The Submit Link Search tool lets you find related sites where you will be able to post a link to your site. Select one of your main keywords from the Keywords drop down menu, or enter a keyword into the field to the right. Click the Run button to search this term for sites that will accept your link. Once the search has completed, a list will come up with the Title and URL of the relevant sites and a short Description of each. Click on the site’s URL to open a new window. |
| Yahoo Link Search | The Links Search tool reports the number of pages that link to your URL. The Yahoo tool will report the pages and links from Yahoo. The Number of Pages statistic shows how many distinct URLs link to your website. The Number of Links statistic lists the total number of links to your site from other pages. The Directory Links statistic lists the number of links to your site from pages in the Yahoo Directory. |
| Yahoo Explorer Link Search | The Links Search tool reports the number of pages that link to your URL. The Yahoo Explorer tool will report the pages and links from the Yahoo Explorer Directory. The Number of Pages statistic shows how many pages Yahoo Explorer has indexed from your website. The Number of Links statistic lists the total number of links to your site from other websites. |
| Competition: Ask Search | The links under the Competition heading perform the keyword search in various search engines and display the results. Select one of your main keywords from the Keywords drop down menu, or enter a keyword into the field to the right. Click the Run button to display search results from Ask Search. |
| Competition: Google Search | The links under the Competition heading perform the keyword search in various search engines and display the results. Select one of your main keywords from the Keywords drop down menu, or enter a keyword into the field to the right. Click the Run button to display search results from Google Search. |
| Competition: MSN Search | The links under the Competition heading perform the keyword search in various search engines and display the results. Select one of your main keywords from the Keywords drop down menu, or enter a keyword into the field to the right. Click the Run button to display search results from MSN Search. |
| Competition: Yahoo Search | The links under the Competition heading perform the keyword search in various search engines and display the results. Select one of your main keywords from the Keywords drop down menu, or enter a keyword into the field to the right. Click the Run button to display search results from Yahoo Search. |
| Google Suggests | Google features a browser toolbar that includes a search field. When you type a keyword into this search field, Google will open a drop down menu with suggestions of popular searches. The Google Suggests tool displays the suggestions for the keywords on your site. You can possibly increase your web traffic by matching your keywords to these suggestions. |
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